From a very young age I fell in love with bringing multimedia projects to life. I would make short videos with my friends for YouTube, create music in Garage Band and Logic Pro, and even my own (local) website using html in the 5th grade (although I could never quite figure out why my friends weren’t able to see it). After middle-school I began a new chapter in the Czech Republic with my mother and sister. There, I attended a prestigious high-school specializing in the creative process behind film and television production. This was where I was able to truly develop my skills and begin applying them in practice, eventually earning enough from my internship to build my own PC. The people I encountered studying at SPŠST motivated me to continue to learn and improve, and as a result I ventured into freelancing while pursuing my studies. The University of Economics equipped me with the tools not only to create but to do so efficiently. I grasped the concepts of budgeting and time management, and I excelled both as a team player and a leader with expertise in various specializations. At this time I directed my first short films, and gained experience in many different fields of film production. Clean editing and visual balance came naturally to me, leading me to collaborate with DFSZK, a developmental film and acting organization, as a Director of Photography and Senior Video Editor. My curiosity further led me to explore nutrition and my own mental wellbeing, which had a large impact on my perspective and health. As I completed my bachelor’s degree, my focus shifted from videography to graphic design projects, and I started my own media company.  At the insistence of my elders, rather than finding full-time work, I continued my studies while also increasing my workload in order to be able to move into my own apartment, which was a significant challenge. Luckily, I’m not short on commitment and the drive to continue forward until I meet my goal. The major I chose was Media Studies. At Charles University I gained insight into the complete opposite perspective to what I had studied up until that point, instead of looking at multimedia from the practical side of creation and production, I would learn to see it as a powerful and transformative tool which shapes society and the current media landscape. Additionally, I paid special attention to the profound impact that transmedia storytelling and digital algorithms have had on human culture. Nevertheless, I continued to progress my artistic passions and still burned with the desire to make my own real website,  thus I added web design to my repertoire, along with web hosting. In the end, what I’d finally realized after so many years of various creative works and passions, is that no matter the situation, as long as I can channel my creativity and wholeheartedly dedicate myself to my work, I find happiness and purpose.